Channel Marketing Manager Channel Marketing Manager - Professional Due to the ongoing growth and strengthening of our Marketing Team, Sennheiser UK Ltd now has a vacancy for a Channel Marketing Manager, responsible for the Professional markets. This includes Professional Audio (Live Sound), Installed Sound and communications support for a range of third party brands.
Product Communications * Develop a strong and cross-tactical product communications plan. Ensure consistency, yet adaptable plans to suit the varying product and business needs in each division. * Execution of those plans through the relevant agencies and manage time to balance those tasks that need to be handled in-house. * Maintain a business understanding of competitor activity and clearly demonstrate that knowledge to better position Sennheiser products through channel comms. * Disseminate the product and channel successes in a format that encourages use by the sales team and in turn, generating business. * Deploy and manage timely product and channel communications channel marketing tactics such as Events, Media, CRM, Telemarketing, Advertising, Point of sale, Online and Direct Marketing. * Work to deliver communications that exceed standards set in the initial launch brief from Product Management. * Evaluate launch communication success and monitor the products presence (visibility) throughout its life cycle. Channel Communications * Manage the expectations of the division sales managers and create transparency of results through Product Management. * Platform management to support divisions where channel penetration is high i.e. CRM, Portals and Private Purchase. Scale of use should be justified and planned. * Create a well planned and consistent Direct Marketing calendar that penetrates the channel when locally agreed by Product Management. * Support the MDF fund management, driven by product management to ensure efficiency and cost driven results. Key Account Communications * Work with Product Managers to construct resilient and tailored key account marketing plans. * Strengthen account relationships and support the relationship between the customer and the Product Managers. * Establish Partner Portals for accounts and partners where there being a suitable opportunity. Marketing Management * Re-develop feature rich B2B focused web tools such as a new merchant area in-line with eCommerce roll-out plans. * Manage all channel-based agencies where outsourced support is needed. i.e. Telemarketing, CRM, Creative and eMail. * Market research as required by line manager. * Facilitate and manage Direct Marketing efficiency for both Sennheiser and direct customer based comms. * Drive targeted growth of eCommerce in a responsible format that extends the purchasing options for trade, alongside Brand and end-user marketing. * Platform management to support divisions where channel penetration is high i.e. CRM / Portals / Private Purchase / Profile Forms. General * Planning, forecasting, implementation and administration of allocated budget set by line manager. * Responsible for managing related external invoices & purchase order creation for Channel marketing activities. * Assistance in special projects, as required by the line manager. Along with any channel administration support. * Work closely with Brand Marketing Manager to interlink activities, where appropriate Drive, motivate and inspire colleagues and agencies to create a working model that works in-line with division objectives. * Bottom up planning and visibility on high level investments i.e. trade shows. * Assist in the internal training, USP positioning with the relevant agencies. * Demonstrate multiple project management excellence, delegating appropriately and ruthlessly to drive efficiency. * Feed all activities into the overall marketing plan. * Full accountability for channel communications in chosen division. If you believe you have the personal attributes and career experience to achieve the results required at this Senior level, then please forward your CV and covering letter to:
Debbie Tyler Director of Human Resources Sennheiser (UK) Ltd e-mail : marketing@sennheiser.co.uk & dtyler@sennheiser.co.uk For information on our involvement in Professional Systems, please click here.
