Pro-audio products are often intended to suit multiple market segments, writes David Davies. But what are the implications for a business when lift-off is achieved in a less-than-premeditated way?
The headache-inducing costs that tend to be associated with R&D mean that there has always been an emphasis on extracting maximum value from the resulting products – a focus that is arguably more intense than ever in these perilous times. The benefits of the ensuing versatility can be many-fold: for manufacturers and distributors, the ability to talk to more than one market from a shared platform; for end-users like rental companies who also have interests in installation, the chance to reduce the number of systems and technologies with which they must become familiar, while simultaneously increasing their possible market reach.
Pro-audio products are often intended to suit multiple market segments, writes David Davies. But what are the implications for a business when lift-off is achieved in a less-than-premeditated way? 
